Search Engine Optimization (SEO) is a broad and complicated topic, and Googling “how to get better SEO” can quickly become overwhelming.
Technical SEO refers to the optimizations that help search engines crawl and index a website more effectively. It involves site speed, mobile-friendliness, website architecture, structured data, security (HTTPS), and fixing crawl errors. Technical SEO is all about the infrastructure and foundation of a website, ensuring it’s accessible and understandable to search engines.
Another branch of SEO is Content SEO, which focuses on the content present on the website. This includes optimizing on-page elements like headlines, keywords, meta tags, images, and the overall quality of the written content. Content SEO aims to make web content more relevant and appealing to users, which in turn can lead to higher search engine rankings. It involves creating high-quality, valuable content that targets specific keywords and provides a great user experience.
While both technical SEO and content SEO are distinct, they are equally crucial for the overall success of an SEO strategy. Technical SEO ensures a website is structured and functioning well for search engines and users. In contrast, content SEO ensures that the website contains relevant, engaging, and helpful content for its audience.
The first step to SEO success is ensuring search engines can successfully maneuver through (“crawl”) your website. This means the content, pages, and data must be available for the machines to validate and index.
DANEnet can perform a Technical SEO Audit on your website to check that
- each page has an H1 tag
- each page’s H1 tag is unique
- meta descriptions exist and aren’t duplicated between pages
- internal links and images aren’t broken
- redirect loops aren’t present
- page titles aren’t too long or too short
- images have alt attributes
- external links aren’t broken
- a sitemap.xml exists
- many more search engine blockers
From the audit, we provide a report and plan of action to remedy the issues, and continue to monitor the website until errors are corrected.